Customer Referrals

your customers can become your best sales people – here’s how to achieve that

Incentivising referrals

An alternative to asking customers for referrals is to incentivise them to refer you. You need to be sure that the customer is happy about the business they have done with you. Once you are, it’s worth considering offering incentives. The advantages are that you can reach many more customers than you could through talking […]

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Not convinced about customer referrals yet?

Many businesses spend a lot of time on marketing. But only a little time or effort on customer referrals. Sometimes they think it’s just too difficult. Check out our other articles in this part of the toolkit if that’s you. Sometimes they don’t see the value. Read on if that’s you! If you are not sure about the […]

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It’s all about love…

Stop and think for a minute about why you would recommend something to another person. Maybe a film or show – because you loved it? Or a restaurant – because you loved it? Or a company you love doing business with as they understand what you need and make everything easy? The best way to generate customer […]

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Using case studies to get referrals

One of the best ways to generate referrals through your customers is to use case studies. They are a great way to make sure that: prospective customers know what services or products you offer, and how others like them have benefited. Not only that, asking a customer for their permission to use them as a […]

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What to say when asking for a referral

So, you’ve decided to grow your business by asking your customers for referrals – but what do you say? We’ve shown some ideas below, but please don’t learn one and then just say that all the time. It is important to be open, honest and sincere – be yourself! It’s like networking where you get […]

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Why would someone recommend you?

Customer referrals are the lifeblood of all successful businesses. This article looks at the main reasons people make recommendations. The aim is to give you some ideas about how you can get more recommendations. Here’s a summary of some research we found:   Straight in at #1 is because they had a good experience with you. Disney […]

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Customer referrals – why they are key to a successful business

Customer referrals are the most powerful free sales tool available. On average, you have a 20% chance of doing business with a new customer. That jumps to 70% when an existing customer has referred them. They are also a great marketing tool. They are free and can reach potential customers that otherwise would not be aware […]

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When to ask for customer referrals

You have to work out when your customers have understood the benefit of your product or service. Customers recommend you when they understand how they benefited by doing business with you. It could be immediate. If you’re a restauranteur or baker they will use your product immediately. It could be longer term. If you’re an architect they won’t see the […]

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Customer referrals – top tips

Here is the best advice we’ve come across: Make sure your customers are happy first! Start asking for referrals – and keep a record of each one Set targets for how many referrals you will ask for each week/month Make a note each time you get a referral – what did you do or say […]

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Before you ask for customer referrals

First, you have to be sure that your customers are happy: “The first thing you have to do is provide a great product or service,” says Whitney Wood, of the Phelon Group. They help companies build better customer relationships. “You shouldn’t be trying to get customers who aren’t happy with you to give you referrals. First give them […]

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