When to ask for customer referrals


You have to work out when your customers have understood the benefit of your product or service.

Customers recommend you when they understand how they benefited by doing business with you. It could be immediate. If you’re a restauranteur or baker they will use your product immediately. It could be longer term. If you’re an architect they won’t see the benefit until they have been working in the building for a while.

Make sure you understand your customer’s expectations. Contact them after the sale to make sure they are seeing the results they expected. If they are happy with the service and value they received, they will be more willing to recommend you. They will be proud to tell others how clever they were to use you.

Not sure when your product or service meets customer’s expectations?


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