Making changes – the aggregation of marginal change

Aggregation of marginal change – it sounds complicated but…

It’s actually simple – it’s easier to make many small changes than to try and make one big change. There are 2 main reasons:

First, getting started is always the most difficult step, so the smaller the change, the easier it is and

Second, by making small changes you are always improving. This has a massive impact on your business.

It’s not my theory. It is from Sir David Brailsford when he managed the British Olympic Cycling team. Here he is talking about it and the CORE principle he developed that led to the team’s success:

He had amazing success with the cycling team. Michael O’Leary used the same approach with Ryanair. Here he is in an interview about it:


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